You probably just had a flashback to the Members Only jacket your Dad had back in the 80’s. Maybe you had one? Bonus (contingency) programs are a marketing tool to elicit brand awareness, sales, and to incentivize consumers. In addition to those, and a long list of others, the apparel aspect to these brands can…

Alabama Bass Trail has added AFTCO fishing apparel to their strong line-up of contingency programs. In joining Alabama Bass Trail for the 2018 tournament season, they’ll offer anglers added incentives through wearing of official apparel during the tournament day. As a popular outdoor apparel brand, their product growth continues from its saltwater heritage into the…

Let’s face it, we all love money. It is a focal point of our motivation. We put in countless hours at an attempt to win the hardware, but that mantle piece doesn’t pay the bills. It doesn’t take long in any competitive environment to realize that the crowd in which you stand, all want to…

We learned today that LEW’S Speed Fishing Rewards has been cancelled for the 2018 year. No certain reason was given other than it is highly anticipated to return in 2019, possibly. It’s uncertain at this time if LEW’S has any plans of implementing the program again. LEW’S Speed Fishing Involvement It’s almost unheard of to…

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