CONTINGEN$E adds Contendir to our growing umbrella of competitor focused products.  Contendir focuses on the people of the sport, not the competition. There are a select few who are able to tell their story from an outside source on a regular basis. Finding an open ear with pen in hand is common place for competitors…

Berkley Fishing has announced their contingency program Cast for Cash. This program incentivizes it’s consumers through a membership based program where the 1st and 2nd place finishers are awarded bonuses from $100 – $2000 depending on competitive trail and specific event. The Cast for Cash offers a simple structure where anglers become a member, compete…

You probably just had a flashback to the Members Only jacket your Dad had back in the 80’s. Maybe you had one? Bonus (contingency) programs are a marketing tool to elicit brand awareness, sales, and to incentivize consumers. In addition to those, and a long list of others, the apparel aspect to these brands can…